SUPERVISOR AND MANAGER MARKETING UPGROWTH PROGRAM

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2. 95 MARKETING MANAGEMENT I E 46 SUPERVISOR AND MANAGER MARKETING UPGROWTH PROGRAM (NEW) Metode Yang digunakan? Pelatihan akan mengkombinasikan aktifi tas di dalam dan luar kelas Siapa yang Perlu Ikut? • Supervisor dan Manajer Pemasaran • Supervisor dan Manajer Penjualan • Karyawan unit lain yang memiliki interkoneksi dengan bidang pemasaran Class Delivery Method: The training will combine activities inside and outside the classroom Participants: • Supervisor and Marketing Manager • Supervisors and Sales Manager • Employees of other units that have interconnection with the marketing Price: IDR 7.500.000,-

1. 94 MARKETING MANAGEMENT I E Menjawab Masalah Apa? Adanya kebutuhan dari individu dan perusahaan untuk meningkatkan kapasitas seorang supervisor dan manajer pemasaran untuk mengetahui serta memiliki kunci sukses seorang pemasar. Manfaat Apa yang Anda Peroleh? Setelah selesai mengikuti program ini, peserta diharapkan mampu: • Mengenali peluang dan tantangan dalam pemasaran terkini. • Menciptakan value di dalam keputusan pemasaran (STP+7P). • Menggerakkan jejaring agar menjadi jembatan dalam mengembangkan potensi pasar baru. • Melakukan analisis dan pengendalian terhadap kinerja pemasaran. • Memberdayakan dan memaksimalkan potensi muatan lokal untuk meningkatkan daya saing perusahaan. • Mengelola tim pemasaran untuk mendukung keberhasilan pencapaian target perusahaan. Apa Saja yang Dibahas? • Isu-Isu strategis pemasaran • Teknik pemasaran berbasis nilai • Teknik kolaborasi jejaring dan komunitas • Analisa Indikator Kinerja Pemasaran • Identifi kasi muatan lokal dalam keputusan produk dan komunikasi pemasaran • Implementasi pembangunan tim pemasaran yang berhasil Problems to be address: There is a need of the individual and the company to increase the capacity of a supervisor and marketing managers to know and have the key to a successful marketer. Objectives: Having attended this program, the participants are expected to be able to: • Recognize the opportunities and challenges in the current marketing. • Create value in marketing decisions (STP + 7P). • Drive the network in order to become a bridge in developing new market potential. • Analyze and control the performance of marketing. • Empowering and maximizing the potential of local content to improve the competitiveness of enterprises. • Manage the marketing team to support the successful achievement of its targets. Subject Covered: • Issues of strategic marketing • Value-based marketing techniques • Technical networking and community collaboration • Analysis of Marketing Performance Indicators • Identifi cation of local content in the product decisions and marketing communications • Implementation of a successful marketing team building 46 SUPERVISOR AND MANAGER MARKETING UPGROWTH PROGRAM (NEW)

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